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Dr. Gianfranco Scaperrotta, the head of SS Senology Radiology at Fondazione IRCCS Istituto Nazionale dei Tumori (INT) in Milan, offers his perspective on what advisable investments healthcare executives should consider, pointing to inefficiencies in workflow and patient satisfaction in the stereotactic breast biopsy procedure to help illustrate his position.
by Dr. Gianfranco Scaperrotta
Healthcare executives – who are responsible for investment decisions – are constantly working to justify how a particular asset or purchase is beneficial to their facility. With multiple priorities to consider, from doctors’ and patients’ needs, to a facility’s financial goals and beyond – combined with budget limitations – the need to find and rationalize the right investment options can be particularly complex. This is largely caused by the demands being placed on facilities and doctors to work more quickly and efficiently. In an era marked by the concept of constantly doing more, faster and better, the search for the right investment essentially comes back to the same basic, and yet truly powerful idea: in the healthcare field, we are always on a quest for improvement.
One of the best ways to warrant an investment is to become immersed in the field’s overall functionality from a clinical, financial and patient perspective to unearth any weaknesses. There are certainly processes and procedures in each part of the healthcare industry that can and should be improved, and that, if effectively handled, could have a positive, widespread ripple effect across facilities.
Breast biopsy procedure
The radiology sector, for example, is one of many in healthcare that has room for improvement. As the head of SS Senology Radiology at Fondazione IRCCS Istituto Nazionale dei Tumori (INT) in Milan, I feel this is particularly apparent when it comes to the current state of the stereotactic breast biopsy procedure. Throughout my 25-year career, I have performed many breast biopsy procedures, and although none of my experiences are exactly the same as one another, there are a few consistent aspects that are worth noting that help showcase a need for change. This is made evident when considering the overall procedural experience, from start to finish.
More often than not, when patients come in for a breast biopsy, they’re already feeling anxious and uncertain about the procedure before they even enter the room. In addition to fearing a needle in the breast, they are likely contemplating the unsettling idea that they may be diagnosed with breast cancer. Their level of discomfort may grow while waiting for the clinicians to enter the room and begin to prepare for the procedure. To begin, the technologist will help the patient get into the appropriate position to ensure the biopsy needle is targeting the proper area of the breast, where the suspicious tissue was noted on the mammography exam. Depending on where the calcification is in the breast, in some cases, the patient must be placed in a particularly awkward position in order for the needle to reach the correct target area, and she must hold her body in that same position until the procedure is complete.
At this point, the radiologist collects the tissue samples, which then require verification. This process varies depending on the facility. Whereas I have the resources to verify my patients’ samples in the same room where the biopsy is taking place, there are many cases in which the clinician must prepare the samples for transport, and then leave the procedure room to image and verify the samples on another piece of imaging equipment, which may already be in use for another patient and therefore cause scheduling delays. During this time the patient must remain in compression, which may increase her anxiety. In some cases, the clinician will determine the need to take more samples from the patient, making the procedure time lengthier than anticipated. After the tissues are verified, the breast biopsy procedure can conclude, yet the patient must first await her results, which will come later, after the samples have been sent to and evaluated by pathology.
This one scenario in the radiology field demonstrates a few issues that must be tackled. First and foremost, patients are extremely anxious, and radiologists need to help ease their concerns. Perhaps they could be helped by enhancing the ambiance of the procedure room with more calming visuals or music to reduce tension. Additionally, positioning patients when their calcifications are in unusual areas can add to their discomfort. Similarly, lengthier procedure times only add to patient apprehension, while also slowing radiologists down, which can affect their subsequent appointments. Lastly, patients must still wait for the samples to go through the pathology process before receiving a diagnosis.
Patients satisfaction
It’s clear that today’s stereotactic breast biopsy could benefit from better workflow efficiency, yet this deep dive into the procedure also reveals a need for improved patient comfort. Together, time-savings and comfort contribute to overall patient satisfaction, and the fact that the stereotactic breast biopsy falls short in this area presents an opportunity for improvements to be made. For any doctor and facility, providing a positive patient experience and increasing satisfaction is crucial for success. Not only is it important to deliver high quality, swift care for patients for their health and happiness, but it’s also worth recognizing the business logistics associated with patient satisfaction – positive experiences can result in future referrals. Additionally, fast and efficient procedures mean that radiologists can get more work done in a day, furthering the overall productivity and financial success of a facility.
In my opinion, when healthcare executives are thinking about their next investments, they should not only remember to consider a sector’s inefficiencies, but they should also take special note of those shortcomings that have the widest impact across the facility, like workflow and patient experience. Even beyond investments, it is human nature to constantly seek improvements. For example, I envision one day that radiologists will take an entirely new approach to the biopsy procedure, perhaps removing calcifications as a whole at once to start potential cancer treatment early, instead of taking smaller samples to first test the tissue. I encourage clinicians to similarly identify inefficiencies in their respective industries and search their minds for new, better ways. Let us challenge what we know and never tire from our quest to keep improving.
MEDICAL FAIR ASIA 2018, is set to continue its growth path with its 12th edition. An expected 1,000 exhibitors from 50 countries and 20 national pavilions will grace the exhibition to be held in Singapore from 29th to 31st August. Visitors will get to source from a comprehensive range of more than 5,000 products ranging from digital health technology, electromedical equipment, rehabilitation supplies to consumables.
There will be a total of 20 National Pavilions and Country Groups, this edition will see debut group participations from Belgium, Brazil, the Netherlands, Iran, Denmark, European Union Business Avenue, Russia, Spain and Qatar, adding to the internationality of the exhibition.
Inaugural Community Care Pavilion
On the show floor, visitors can also expect to see products relating to the current healthcare trends and needs of the Asian region. The debuting Community Care Pavilion, with its keen focus on geriatrics and digital health technology seeks to address the healthcare needs of both the ageing population and the region’s remote population by bringing healthcare beyond traditional healthcare institutions and into the community. Exhibitors have already arranged for product launches to take place during the 3-day period. France Bed Co Ltd will be showcasing their unique powered turning bed. It features an automatic turning support function that prevents users from bed sores. Xiaoniu Health Co Ltd will be unveiling their intelligent sleep machine that can perform both CPAP and AutoCPAP to sleep apnea patients.
Another first on the show floor is the inaugural Start-Up Park. Providing a platform for young and exciting start-ups, the exhibits will feature products that could transform the market in the near future including the latest innovations in big data, and IoT. Australian start-up Rapid Response Revival Research will unveil a prototype of their phone case defibrillator, CellAED, the world’s smallest, lightest and first truly mobile AED (Automatic External Defibrillator) for the very first time.
Conferences and forums
Back by popular demand, the exhibition will play host to the second edition of the MEDICINE + SPORTS Conference. This benchmark event for sports medicine will discuss topics ranging from digital innovations in sports and healthcare, exercise medicine to tailored exercise programmes for patients and athletes. A stellar lineup of speakers including experts Dr. Paul Gastin, Director for the Centre for Sport Research at Deakin University, Mr. Christian Stammel, CEO of WT | Wearable Technologies and Prof. James S. Skinner, Professor Emeritus in the Department of Kinesiology, Indiana University, have been confirmed.
With Start-Ups and SMEs deepening their presence in global business, the exhibition will also host the Medtech SME Workshop. Organized by the first and only regional medical technology association, Asia Pacific Medical Technology Association (APACMed), the workshop will provide small businesses with concise knowledge on clinical trials, product validation, patent laws and many others. Through this workshop, Medtech start-ups and SMEs can learn to navigate processes to develop cost-effective solutions to meet the region’s healthcare needs.
In line with the highlight on Community Care, the exhibition will also feature the first-ever Paradigm Shifts in Healthcare seminar from 30th to 31st August. Leading speakers will discuss the evolution of the healthcare industry while attendees learn how to overcome future challenges as healthcare goes beyond hospitals to the community.
Supported by the Robotic Surgery Society of Singapore, the Medical Innovation & Technology Forum will focus on robotic surgery and discuss how patients evolve from passive healthcare recipients to active value-seekers, encouraging healthcare providers to tap into the latest technological advances to provide more efficient treatment options.
www.medicalfair-thailand.comApril 2024
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